The sector
of retail trade
Your retail business must constantly generate traffic to attract new customers. To do this, you have every interest in being present on social networks. Choose an assistant community manager to highlight your creations and products to your target audience.
Social networks are essential communication channels for companies in the retail sector. According to E-commerce Nation, the fashion sector is dominant on Facebook and Instagram, but also that of florists or restaurants, offering a great opportunity for retailers to highlight their brand identity, their creations and their products.
after consulting social networks in 2021, according to the Accenture survey.
Through social networks: consumption habits are changing rapidly, according to E-commerce Nation, in 2023.
Why your retail business should invest in social media.
Use a community manager to enhance your store on social networks. Being present on these platforms increases the visibility of your brand and allows you to stand out from the competition.
Social media is an effective and inexpensive way to reach new customers. By using specific targeting techniques, you can promote your products to the people most likely to buy them.
Community management for social retail is a valuable asset to keep your customers up to date with the latest news, special offers, opening hours and in-store events. By offering relevant and attractive content, you strengthen the links with your current customers and promote loyalty to your shop.
a few topics
for your business:
Tookano AI generates a personalized editorial line for your social networks
Entrust Tookano, your virtual community manager, with the creation of content adapted to your requirements, as well as sharing them directly on your social networks.
You also have the possibility to specify your target to reach by adjusting the parameters of the Tookano AI.
Bring more people into your store to maximize conversion opportunities and turn your community into loyal customers.
Connect and engage with your customers. This will help build trust and humanize your brand.
Ensure a regular presence with a dedicated community manager for your retail business and consolidate your brand awareness on social networks. This will help establish your credibility and build user trust in your brand.
On which social networks should I post for my store?
For the retail sector, Facebook and Instagram remain essential platforms.
Facebook offers a multitude of targeting and promotion tools for companies. You can use this platform to promote your products, share engaging content and interact with your customers.
Instagram is particularly effective for companies that want to visually showcase their products. By sharing attractive photos and videos, you can create an aesthetic feed that catches the attention of users and encourages them to discover your products.
Discover how Tookano can help you in your community management
With Tookano, developing a personalized content strategy based on your objectives and your audience becomes simple and effective. An assistant community manager for your store is at your side 24/7, offering content creations combining images and texts.
